CamAir Cases: The Next "IT Girl" Phone Case

2 days ago4 min read

Effortlessly chic and cool–CamAir Cases is here to stay and we're all for it

By: Paige Venable

Always dreamt of becoming an “IT Girl”? You’re in luck because I have the perfect place for you to start: CamAir Cases.

CamAir Cases (@camaircases) is a female-owned business that is known for its unique and chic airbrush apparel. CamAir offers a wide variety of products including phone cases, laptop sleeves, prints, and so much more.

I initially discovered CamAir back in 2023 when I was mindlessly scrolling through TikTok and I’m happy to say I haven’t looked back since.

CamAir Cases was originally founded in 2020 by Camille Kutz (@camillekutz), a 23-year-old Cleveland native. Camille’s initial vision of the brand consisted of airbrushing “trendy” shirts to sell on both Etsy and Instagram. Eventually, sales started to flow and shirts slowly turned into hoodies, tote bags, phone cases, and more.

Although CamAir Cases is primarily known for its iconic airbrush phone cases, Camille only sold apparel for the first two years of her company.

“Phone cases came along in the fall of 2022, which completely changed the trajectory of my business forever,” Kutz said.

She felt that creating case designs that are easily replicable is something that would not have been possible if she only airbrushed apparel. That said, when asked about her all-time favorite design she has created, Camille said it has to be “extra dirty, plz.”

“The way the color and designs blend itches my brain in the best way possible,” Kutz said about the design.

Not only is this fabulous design one of her all-time favorites, but it is ranked number two out of her top-five selling designs in all of CamAir’s existence.

The brand itself was not always Camille’s full-time career. About two years ago, she was stuck at a crossroads. She was faced with a question, “Pursue a career in speech pathology that she had no interest in or follow her passion?”

CamAir sales started to increase and she ultimately chose to stick with her gut feeling. This has evidently paid off as the brand has continued to grow and is showing no signs of stopping anytime soon.

Although making this decision at the time was frightening for her, she couldn’t imagine her life any differently.

“Sitting down with my two parents (both teachers) in June of 2023 and telling them I was dropping out of grad school was definitely one of the top five scariest things I had ever done,” Kutz said. “ I don't regret anything and am so blessed this is the life I get to live every day.”

Having this opportunity to pursue her passion while being a female business owner means everything to Camille. While being your own boss asks a lot of an individual, it’s also a valuable learning experience.

“It has taught me how to overcome the negative and come out even stronger, whatever the situation may be,” Kutz explained. “Female-owned businesses are rising to the top and staying there!”

To all the other women out there who are afraid to take that risk and go full-force with your business, Camille emphasizes that you MUST love what you are doing. Without authentic passion from the owner, how is someone else expected to be excited about your products?

“Every day brings a new challenge, so be prepared to quickly adapt,” Kutz advises.

Not only has CamAir Cases evolved into one of the most popular and chic companies, but Camille has collaborated with social media influencers such as Gertie Nazaroff and Davis Roe to release unique collections tailored to their liking.

She explained that doing these collabs is especially fun for her because the influencers get to be involved with the design process while still embodying the iconic “CamAir vibe.”

In the future, she has hopes of collaborating with the popular influencers Kennedy Eurich and Alix Earle. Camille believes they are the epitome of what a CamAir girl is meant to represent. In her eyes, a CamAir girl is “unique, optimistic, and stylish and is not afraid to be herself.”

Looking ahead for 2025, CamAir Cases is leaning into a more “collection-based” business model, implying that there will be drops of multiple cases at a time. Not only that, but the collabs aren’t stopping any time soon as she plans to do more with Gertie Nazaroff, Kinis by Carter, and some new ones as well!

Camille Kutz is THE CamAir girl and we absolutely love her for it. Through her effortlessly chic and cool designs, she has allowed various individuals, myself included, to express themselves stylistically. CamAir Cases is one of my favorite brands and I’m so excited to see what Camille has in store for 2025 and the years to come.

Once a CamAir girl, always a CamAir girl.

If you are reading this, use code CAMAIR25 for 25% off!

Paige Venable is a second-year finance major at the University of Florida and an online writer for Rowdy Magazine. In her free time, she enjoys rewatching Gossip Girl, online shopping, and going on walks.